Not Using SMS for your Business? Here’s Why You Should Be

by Fraser Saunders

Email is a foundation of professional communication, but as a result, inboxes are heavily saturated with unwanted marketing emails. DMR reports show that the average office worker receives 121 emails every day. Cut through this excess and reach your audience directly by using SMS messaging for your business.

Email open rates average at around 20%, but the average open rate of a text message is as high as 99%, with 97% being read sooner than 15 minutes after delivery

– Data from Hubspot


Using SMS For Your Business

With the growing demand for an omnichannel approach to customer service and support, customers expect to be able to reach businesses in a variety of different ways, including SMS. SMS messages can be used to communicate with current and potential customers, whether by sending out delivery notifications, customer surveys, or marketing products. SMS messages are also a cost-effective way for your business to reach your audience, especially for those SMEs who may not have a big advertising budget.


SMS Notifications

SMS notifications can be used by businesses to keep customers up to date with the latest information regarding their product or service. For example, updates about the delivery of an order or the status of a service request can be sent to clients to ensure they have the latest information. This improves your customer’s experience and reduces the number of customer service enquiries.

In addition to this, an SMS platform can be used to collect feedback from customers about their experience, helping you to identify points of your customers’ journey which may need improving. With a positive customer experience, individuals are more likely to recommend your services and return for future services. 


SMS Marketing

Not only can SMS messages be sent to customers after a purchase, but they can also be used to promote products and services to potential clients. SMS marketing can be used to send information about special offers, discount codes, or new products directly to potential customer’s devices.

In addition to sending marketing material to potential customers, SMS messaging can be used as part of your remarketing strategy to reach existing customers, increasing brand loyalty and repeat purchases. 



MessageWise is an easy-to-use SMS platform that allows you to send personalised SMS messages direct to your customers. Create templates for common notifications, then send individual or bulk messages either immediately or scheduled at any date in the future. Mass upload your contacts from a CSV file or integrate with your CRM to send personalised messages to your clients.

We offer HLR Lookup services to check for mobile validation, so you can be sure that your messages are being sent to numbers that are in use and secure. This prevents overpaying for numbers that are no longer in use.

You can access MessageWise for your business for a small monthly charge, and then only pay for the messages you send. No matter the size of your business, SMS messaging is an affordable way to contact your audience on a platform that is scalable with your business.


See for yourself how the MessageWise platform could support your business with our Free Demo and Free Trial options. Speak to a member of our team today by calling 0344 326 2150 or email For more information, head to our MessageWise product page.

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