01/02 numbers are ideal if you are trying to give the impression of a local presence within that particular area. For instance your offices may be based in London, however you want to drive a local campaign in Manchester. You would use an 0161 for the marketing advertisement, which would then route calls to your London office. There are thousands of geo numbers that are used virtually in the U.K that you probably didn’t know you were calling. The caller pays a local or national cost, whilst the business pays to receive the call, unless delivered over our SIP solution.